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I have no idea if this long story will pay off, but it starts well -- with a nifty headline and opening scene:

Long Night at Today

And for this he wakes up at 4 a.m.?

By Joe Hagan 

Published Mar 24, 2013

The knife springs open with a satisfying snap.

Matt Lauer, the co-host of the Todayshow, turns it over in his hand, marveling at the blade.

“Come to papa!” he says.

Sitting at his glass-topped desk on the morning-show set, Lauer, meticulously outfitted in a green-gray plaid suit and a burnt-­orange tie, has asked the crew for props for a segment on new TSA rules allowing small knives on commercial airliners. A crewman offered up this specimen from his belt holster.

“You know how long it is?” inquires a producer who sits alongside Lauer with a sheaf of notes.

“It’s long enough to get right to your heart, is what it is,” says Lauer.

I casually try snapping a picture with my phone.

“Whoa!” Lauer yells, suddenly serious, pulling back the knife with the reflexes of a practiced fighter. For a moment, he seems unsettled. “Here’s Matt with a switchblade,” says Lauer, imagining the caption. “Great.”